![]() ![]() One such collaborator house, Sway House, was described by the Los Angeles mayor of creating a “party war zone”, and, after video footage of these parties emerged on Instagram, the mayor even disconnected the house's utilities. Over lockdown, the internet was awash with stories about these frat-style houses of teens hosting parties that would enrage the neighbours. During filming for the show, a dozen-or-so social media influencers and content creators lived here for free, on the condition that they make and post TikToks if not constantly, then at least several times daily, intermittently filming with the energy drink brand in hand.Ĭollaborator houses such as this one have been a popular model for young social media influencers and creators since the advent of Clout House in 2018, when a group of YouTubers came together with the shared vision to expand their audience base by pooling together, and to live each waking moment in service of – the biggest buzzword – “content”. Based in the relatively secluded area of Moorpark in Los Angeles, the $5 million mansion functions like a warped kind of dystopian, capitalist commune (rent is paid for by energy drinks company Bang). “Hype House” is both a brand (its TikTok channel has over 19 million followers, and for a while it had its own merchandise) and a real place. “Now we have more money than anyone should ever have,” he says, staring down the camera during a confessional in the penultimate episode of Hype House, Netflix’s dreary lens into the life of a collective of young, professional TikTok-ers who live and work together. “We were once just kids posting on an app, not caring how many followers we had,” says Vinnie Hacker, an 18 year-old who blew up on TikTok virtually overnight after posting “thirst traps” (shirtless, unsubtly suggestive videos). ![]()
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